Channel Marketing Associate | JPMorgan Chase

2022 - Current 

• Campaign Execution for Chase Credit Cards

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Negotiator, Video Investments | Hearts & Science

2022 - 2022 ​

• Liaised with >50 vendors weekly to confirm creative direction, accommodate re-expressions and shifts, and quarterly audits

• Spearheaded all video reporting initiatives for >50 partners to understand delivery and ensure client’s needs are met

• Mentored new assistant buyers while cultivating a positive space and developed comprehensive training guides for the team

 

Assistant Negotiator, Video Investments | Hearts & Science

2021 - 2022 

• Assisting the AT&T Video Investments team

• Maintaining and managing all linear and video inventory flighting for national TV networks on National Tool Kit

• Performing budget management for all inventory for billing, invoices, and any discrepancies

• Developing post buy analysis charts for finance and monitoring programming lists from networks

• Negotiating with network partners about inventory and coordinating with the client to ensure weekly goals are met

• Working with Senior Buyers to assist with inventory orders, delivery projections, and video investment media plans

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Partnership Marketing Intern | QVC

2020 - 2021 - 1 Year Internship

 

• Worked alongside the Performance Marketing team to drive revenue and increase new customer sales on their Affiliate Marketing Team

• Pulled offers and wrote copy to create the weekly affiliate newsletter and weekly content newsletter for hundreds of publishers to post on their sites

• Supported the ad operations team in providing placement screenshots, creating link ids, and sending partner assets

• Audited store pages on partner sites, analyzed order inquiries on Impact, and monitored partner applications on Impact

• Tracked over millions in sales and commission of affiliate placements and created a timeline to track content placements and assets

• Completed a content and affiliate media buying plan by analyzing QVC's core target market, past sales, and new names for two potential partners (Intern Project)

• Assisted with communicating with partners about RFP proposals and helped select offers for placements

• Assisted HSN with similar tasks listed above

 

Marketing Consultant | Pitt Business

​2020 - 2020

 

• Projects in Marketing - International Consulting Program

• Collaborated with a team of students at Pitt and from Germany to compile a marketing report for an international client

• Audited and analyzed KPIs of client’s social media accounts to create recommendations for their online presence

• Presented a marketing strategy to the client that included a SWOT analysis, a competitive landscape analysis, recommendations for each social media platform, and a user-guide for engaging on their social media pages

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Marketing Intern | Elysium Marketing Group

​2019 - 2019 - Summer Internship

 

• Brainstormed creative concepts for social media content for clients to better their online presence

• Revised a brand guide, researched social media strategies and website ideas for old and new clients

• Evaluated and complied a social media analysis report of a new client for Elysium to gain an understanding of their social media

• Edited blog posts and email newsletters and created a social media calendar for Elysium and their clients

• Exposed to email marketing techniques and improved a client’s web and internet presence through SEO

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